After months of low sales of his invention, Carl Snyder could not figure out what he was doing wrong.
He got his answer at the very first Entrepreneur Launch Pad (ELP) meeting he attended.
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“It’s ugly,” the group told Snyder, as he held up his black and bright orange portable door alarm.
The assembly of lawyers, entrepreneurs, inventors, doctors and businessmen and women let him know what they thought, and Snyder made his way home to fix it.
He repackaged the alarm in a grey box with a clear label and immediately saw his sales jump.
“I hadn’t thought about how it would appeal to customers, especially women,” Snyder said. “I guess you really do have to please the whole household.”
Hundreds of inventors and business owners have
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