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cleverbridge’s automated product catalog technology improves the global customer experience and simplifies e-commerce management for Embarcadero.

Chicago, IL (PRWEB) July 05, 2012

Embarcadero Technologies, a leading provider of database and application development software, has entrusted cleverbridge, the premier global e-commerce provider for software and SaaS companies, to power global e-commerce for its complex, 300-plus B2B product catalog.

Embarcadero chose cleverbridge for its flexible and innovative product catalog technology and extensive international and B2B experience. Since transitioning all products to the cleverbridge platform, Embarcadero is selling in a multitude of countries it wasn’t capable of before.

“Managing a large product catalog with e-stores all over the world can be very complicated,” said Embarcadero Vice President, Product Management and Strategy Michael Swindell . “cleverbridge gave us a reliable, long-term solution that simplifies the management of our international stores and makes maintenance easier than ever before.”

One easy interface

Using the cleverbridge solution, Embarcadero can control all of its international stores with one management interface, making tasks such as adding promotions and special campaigns quick and painless.

Smart shopping carts

Using cleverbridge’s product inheritance features, Embarcadero can offer different types of licenses, such as “new user” or “upgrades,” with the same product name and description but different internal SKUs. This allows Embarcadero to keep detailed records on

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