In an American Express ad promoting Small Business Saturday, a man in a cowboy hat declares: “Small businesses are the lifeblood of our community.” A woman sitting in a clothing store declares such enterprises “absolutely crucial, vital.” Over a montage of shops, a young woman explains how local shops “make you happy to live where you live.”
American small businesses may still be struggling in a tight economy, but they are also basking in a rash of good publicity.
Portrayed as modern-day underdogs, they are seen as symbols of independence, self-reliance and perseverance, virtues that hark back to the days when Thomas Jefferson celebrated “free men in pursuit of industry and improvement” who would shape the nation. And politicians of both parties are vying to prove that it is they rather than their opponents who are the true champions of today’s small-business
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