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Recently Moorhouse’s bottled ales have been stocked in Morrisons, Tesco and
Asda, a move managing director David Grant believes will build brand
awareness, particularly with women.

Keeping ahead of the competition is a constant pressure. As Mr Grant explains:
“It’s a matter of quality and confidence. We want to make sure that our
consumers are confident that the next pint they try will be as excellent as
the last. Our reputation is only as good as the last pint they tried.”

The impeccable new brewhouse has allowed for the necessary consistency. This,
combined with the best ingredients including English hops and malt, means
the product is as good as it can be.

“We refuse to use cheaper alternatives. The malt we wanted had become extinct,
so we asked our growers to reintroduce it. The yield is lower and it’s
expensive, but it’s right for our beer, so we use it,” says Mr Grant.

The challenge now for Moorhouse’s is marketing, spreading the message that
this is an artisan product made using a traditional process by people
passionate about what they’re doing. Without the budgets of the

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