Now she wants to go national, following in the footsteps of her idol, cooking legend Child, who became rich and famous with her cooking show — and her imitable high-pitched voice.
Von Pollaro debuts an hour-long show in August titled “Flower Empowered” on Washington’s public television station,WETA on Channel 26 (where my wife works), which will provide tips, tricks and techniques for making your own floral arrangements. To help build her brand, she recently signed a deal with Whole Foods to produce how-to videos, sell flower kits and “spread the joy of flowers.”
I rarely buy or think of flowers, except on anniversaries and special occasions. But my wife, Polly, loves them. And I do know this: A beautiful centerpiece at Thanksgiving or Christmas, or just a nice bouquet, really brighten up the home and make me feel better. I get it. And that’s what von Pollaro is hoping to tap into.
“I am trying to demystify floral design, which has been confined to rich housewives,” said von Pollaro, whose career so far has been built on initiative.
More than the show’s premise, von Pollaro’s secret weapon is likely to be her outsize personality. To say she is an extrovert is putting it mildly. Her passion is infectious, an essential ingredient in many successful enterprises.
Von Pollaro, who lives with her entrepreneur husband, Sam, in
We recommend you visit the following site for more complete information and related topics. Article source: http://www.washingtonpost.com/business/economy/value-added-dc-entrepreneur-is-flower-empowered/2012/07/29/gJQAMAFsIX_story.html?wprss=rss_national