LONDON, August 21, 2012 /PRNewswire/ –
SearchCatalyst advises SMEs to spend a little to save a lot in the long term on their PPC campaigns
Many SMEs believe managing PPC campaigns in house will save money, but SearchCatalyst begs to differ. SearchCatalyst is an agency catering specifically to SMEs. It was created by search marketing agency Greenlight and builds upon Europe’s largest independent agency’s skills and achievements. By focusing 100% on small and medium sized companies it can match small budgets with outstanding PPC results, proving in house doesn’t necessarily mean lower costs.
One of the biggest stumbling blocks for any SME running its own PPC campaign is management. Most SMEs can start up their own PPC campaign, but many fail to monitor and nurture it and, where necessary, nurse it back to good health. Money is therefore wasted through a complete lack of or miss-management.
There are two ways SearchCatalyst can help. For companies with an already-established PPC campaign, but one that is failing to deliver, SearchCatalyst can perform a PPC audit, a kind of health check for pay-per-click. They offer campaign analysis, performance reviews, analytics integration and strategy recommendations. But an Advanced package also includes tracking analysis, which is particularly useful for companies looking to track online sales from PPC campaigns.
Alternatively for companies just starting out
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