In case you had any doubts — given the countless speeches in which U.S. politicians tout their commitment to Main Street, or the vicious battle between Mitt Romney and President Barack Obama over who loves the little guy more — America adores small business.
Nearly 90 percent of U.S. adults have a favorable view of small businesses, according to new research commissioned by the Public Affairs Council, a nonpartisan trade group for public administration professionals. Of the 1,750 people surveyed by the council, 53 percent said they viewed small business very favorably, in contrast to only 16 percent that felt the same way about large corporations.
The survey revealed Americans are also willing to put their money where their mouths are. More than two-thirds of respondents — 68 percent — said they would prefer to do business with “a smaller local company that may charge somewhat higher prices.” In comparison, only 29 percent would rather do business with “a large national company offering somewhat lower prices.” Notably, the preference for smaller and local firms has risen from the 62 percent finding in the group’s 2011 survey.
At the heart of Americans’ love for small business, the report concludes, is the belief that a healthy Main Street means a healthy middle class. Asked which would
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