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This summer, many small businesses that depend on high temperatures got more than they bargained for.
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Across the nation, July was the hottest month ever in the continental U.S., according to the government’s National Climatic Data Center. It was also the driest since 2001, according to Planalytics Inc., a company that analyzes weather and retailing trends. Records for high temperatures and lack of rain were broken in many areas. August is shaping up to be pretty warm and muggy in many parts of the country.
With plants shriveling up and outdoorsy types feeling it’s too hot to be active in the extreme summer heat, many small business owners with seasonal enterprises aren’t ringing up robust sales. Their experience highlights the need for businesses that depend on Mother Nature’s cooperation to have a plan B whether that means cutting expenses or finding alternate revenue streams.
“We’ve gone three weeks without any rain. Who’s going to buy something?” asked Michael Bird, owner of Wilmot Nursery and Landscaping in Lake Ariel, Pa., during a
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