“There is no greatness without a passion to be great, whether it’s the aspiration of an athlete or an artist, a scientist, a parent, or a businessperson.” — Anthony Robbins, speaker and author
Since the beginning of this year, nearly 2 000 people have joined my mailing list. I aim to grow this to 10 000 by the end of December this year. Why do you and I need mailing lists?
A fundamental change has taken place in the business environment since 2009. Before market liberalisation, shortages were the norm. Sellers were kings. Customer care and responsiveness were non-existent. If you wanted a certain product someone was selling, there were no pleasantries; you had to buy the product before someone else scooped it. Your money was the only thing that had a voice.
all that has changed. Consumers now have plenty of choice. They are kings again and they are well-informed, thanks to the internet.
Before making a decision to buy, a new customer will search for information about your business on Google and find out what others are saying about your products on Facebook.
With so much choice and access to information, your existing customers can easily be enticed by new and more exciting suppliers. To stay relevant to your
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