Young Akha hilltribe businessperson brings his whole village community along with him on his venture into the world of business.
Young social entrepreneur Mr Lee inspects some coffee beans near his village Mae Jantai in Chiang Rai. The 26-year-old, the first from his village to attend university, is providing his community fresh opportunities.
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Tribalism has its perks
Lee Ayu Chuepa is doing well by doing good with his village-grown Akha Ama Coffee
In recent years, small businesses, especially coffee and bakery shops, have been popping up on many corners and plazas in Chiang Mai, Thailand’s northern capital.
The desire for a cup of coffee and a snack seems to be an ever-increasing trend among upwardly mobile Thais and the plethora of expats rushing to relocate to villages surrounding this large and culturally significant city.
Amid the proliferation there is Akha Ama Coffee, owned and run by Lee Ayu Chuepa, a young-looking 26-year-old Akha tribesman who is full of passion for raising income and the quality of life for his tribal fellows..
…Born and raised in the northern mountain village of Mae Jantai in Chiang Rai province, his journey began when he told his
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