BALTIMORE, July 31, 2012 /PRNewswire via COMTEX/ –
SocialToaster announced today that they have been chosen along with media partner, SME Digital, Social Media Explorer’s digital marketing agency, to launch a new and innovative Social TV Campaign for ‘The Balancing Act.’ ‘The Balancing Act,’ is America’s premier morning show, which airs weekday mornings at 7am (ET/PT) on Lifetime Television and is produced by O2 Media Inc.
O2 Media Inc., a full-service integrated media and production company, is a pioneer in the Branded Entertainment industry. Unlike other production firms, networks or agencies, O2 Media Inc. is providing their clients with branding insight and strategy all in one place, creating dynamic social conversations that allow them to engage with their audience and have the audience shape the direction of a show or development of a product. Kraft’s new Baker’s Chocolate product will be introduced and used in a cooking segment on August 2, 2012. O2 Media Inc. was looking for an effective way to engage the audience with Kraft’s new product and provide an easy way for audience members to then bring this segment and the product into their own kitchens. To achieve this goal, O2 Media Inc. set out to create a Social TV Campaign for Lifetime’s
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