SuccessFactors. Taleo. Yammer. What do these companies have in common? Each is an enterprise tech company worth billions of dollars. All the buzz we hear about strong emerging tech players seems to focus on social networking, mobile, and casual gaming startups. But there’s real opportunity for startups to make big money in enterprise tech.
SuccessFactors, a company that makes cloud-based human capital management software, was acquired by SAP for a whopping $3.4 billion last December. In February, Oracle bought Taleo, which develops web-based candidate recruiting software, for $1.9 billion. Even tech giant Microsoft is cashing in on the enterprise startup scene, as is evidenced by its acquisition of employee social network service Yammer for $1.2 billion in cash this year.
These billion-dollar acquisitions make sense when we consider the big money enterprise tech companies and startups are pulling in from venture capitalists. In fact, the enterprise software industry is expected to be a $4.5 billion market by 2016, a huge increase from $800 million in 2011.
Businesses all over the country are using enterprise software to break down barriers in communication. Cloud computing, software as a service (SaaS), and the overall rise of the tech industry are helping enterprise tech companies flourish. Their programs are becoming standard in the workplace — one study found 77 percent of enterprises now use the cloud in
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