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CallFire today launched a next-generation platform capable of scaling to meet the exploding global demand for advanced cloud telephony features, services, and capacity.

Built from the ground up using technologies leveraged by Internet giants like Facebook, and the feedback of hundreds of customers during a five-year period, the new CallFire is a cross-datacenter SaaS platform with no single point of failure. Designed to be highly available, the new platform comes equipped with a host of new features and an interface that customers can use to create, scale, and monitor their cloud telephony campaigns. These business apps can be used to create ongoing engagement with any business and its customers.

Among the new and improved features of the new CallFire platform are the following:

• Textable phone numbers. With this new feature customers can interact with businesses via a landline phone number using SMS text messages, thereby establishing a new channel for marketing and communication. Users type a message, upload their contacts, and schedule delivery. New features include long-code text messaging, short-code keyword purchase, and American Idol-style text message voting.
• Sophisticated call tracking with integrated analytics. Using the new CallFire dashboard, customers can connect directly to Google Analytics for real-time results and ROI measurement. CallFire can now increment an existing Google Analytics dashboard automatically. Users can purchase local or toll-free numbers and can even download reports

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