Small business is almost always an issue in presidential campaigns. This year, it’s morphed into one of the biggest.
Getting the backing of the small business community is important for most political candidates. Small company owners are often influencers: They are well-known in their cities and towns and they employ voters with a vested interest in the challenges that they face.
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The Republican Party and Mitt Romney have been talking about small business for months, focusing on voter concerns like taxes and health care as small business issues. Small business was a dominant theme for a stream of speakers at last week’s Republican National Convention. And “We built it” was a convention slogan — a response to a statement by President Barack Obama that, the GOP contends, reveals his insensitivity to small business. Even Ann Romney got in on the act during her speech designed to bolster her husband’s campaign, proclaiming that he wasn’t handed success, but instead, “He built it.”
Along the way, the president and the Democratic Party have fought back with their own campaign
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