LEE’S SUMMIT, Mo., Sept. 12, 2012 /PRNewswire/ — The technical and beverage-specific expertise of RD/Leverage (www.rdleverage.com) helped a visionary entrepreneur successfully launch his “now-why-didn’t-I-think-of-that!” product in only a few short months, shatter the limitations of popular wine packaging and position the company for eventual national distribution.
Stacked Wines LLC (www.stackedwines.com) was conceived by creator and company co-founder Matt Zimmer, who sought a stylish, portable and recyclable packaging solution for informal consumption, be it tailgating or in the backyard. He teamed with two fellow MBA students at UC-Irvine to develop a product that offered quality taste, simple style and, importantly, ultra-convenience.
What the team envisioned, and sketched, was a practical and easily-stored four-pack of stem-less wine glasses that vertically stacked to form the equivalent of one full 750ml bottle of wine. Each individual serving was to communicate the look and feel of a real wine glass and deliver the durability of plastic. A foil seal would preserve the wine’s freshness within each single serving and an overwrap would deliver brand messaging and consumer product information. The compact, stacked format, Zimmer correctly reasoned, would also appeal to shelf-space starved retailers and would allow 30 percent more cases per truckload than other format options.
“RD/Leverage was highly recommended by an industry source,” Zimmer said. “We needed expertise into how to
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