Salesforce Extends SaaS Platform With New Social Web Tools
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Salesforce.com is continuing to extend its software as a service business by adding new applications that businesses can use to mine social Web information and use it to keep in touch with current and prospective customers.
Salesforce is facing increasing competition from long-established enterprise application software giants, such as Microsoft, SAP and Oracle, and has continued to expand its CRM and social networking offerings to keep its SaaS platform the leader in the field.
At its Dreamforce 2012 conference that got under way Sept. 19 in San Francisco, Salesforce went directly into a market war with a current partner — Box — and against a flotilla of other online storage providers by introducing the Chatterbox storage and work collaboration tool.
Chatterbox combines Salesforce with Chatter and allows users to share and manage file, access files from mobile devices, and collaborate on business projects. Files in the Chatterbox folder are automatically synced up to allow access from any connected device.
Salesforce also launched Data.com Social Key for combing social Websites to discover useful information for communicating with customers and prospects. Data.com organizes existing customer contact information, and Social Key is designed to identify real-time public social data, such as specific customer tweets or other communications, in order to
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