Entrepreneur dispenses inspiration through socks

John Cawley personifies the expression “knock your socks off” just by virtue of the caffeine-fueled, rapid-fire way he talks and walks, and the 100 push-ups he does every morning.

But the serial entrepreneur from Oreland would prefer you keep your feet covered – by his empowering-message Inspyr Socks.

The world would be a more motivated place, Cawley contends, and his personal message validated: that a life addled by addiction can be salvaged and repurposed in a way that has impact.

“I was able to accomplish all this because of the new life I got back,” Cawley, 50, a recovering alcoholic 15 years sober, said at the Wyndmoor headquarters/warehouse of Inspyr Socks L.L.C. “I want people to know anything is possible. I started Inspyr Socks to give back to the life I got back.”

He also hopes it will translate to company-sustaining profit.

With product exposure during the first 16 months limited to www.inspyrsocks.com and local weekend events, such as youth basketball games and arts festivals, sock sales – at $14 a pair – now are about $10,000 a month, Cawley said. The company of 10 employees has been breaking even the last six months, he said.

With a subcontracted sales force of 13 preparing to fan out across the country this month, and talks underway with

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