Calling it the most transformative experience of his entrepreneurial life, 29-year-old Colin Grussing has officially made good on a dizzying vow: to build a new business every week for one year.
Entitled 52businesses, the project was derived by New Orleans-based Grussing last March to help destigmatize the early-stage startup paradigm. In addition to conceiving proprietary ventures, 52businesses pivoted partway through its mission to serve as a kind of collaborative consultant for existing startups and nonprofits. They welcomed ventures of every stripe, Grussing says, from scalable concepts to local mom-and-pops.
Looking back at the year, some favorites include Apocalypse Camp, a survival course for adults that recently blew past its Kickstarter goal; the task delivery app Meusu; and Operation Spark, a non-profit that teaches at-risk youth to build prototypes for local startups.
“Over time, we simultaneously became more open-minded and more concise in our approach,” says Grussing’s partner, Jason Seidman, who serves as 52business’ CEO.
Given the project’s audacity, however, Grussing discusses success in
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