Face it, some days you wish social media would just go away so you can get back to running your small business. Sure, you like Facebook for keeping up with family and friends, but what the heck are you supposed to post about your storage unit business?
Instagram and Pinterest are great for pretty pictures, but you’re a plumber — what’s pretty about that? LinkedIn is terrific for networking for professionals, but you do garden landscaping. And what the heck is Twitter for any way, except for finding out the latest tweets our president is hurling.
But, whether you like social media or not, your customers expect to see your small business there. Just as having a website gives you credibility (you do have a website, don’t you?), social media adds to your presence and trustworthiness.It also enables engagement in a way that a website cannot, as users can communicate easily (sometimes too easily) with you.
So, how can you manage your small business social media presence while still spending time running your actual small business?