More crucial training in the digital space is on the way for small and medium-sized enterprises (SMEs) operating in the retail, and food and beverage (FB) sectors.
Singtel will tie up with Nanyang Polytechnic’s (NYP) Singapore Institute of Retail Studies, and Singapore Polytechnic to provide this.
For instance, the institute will help firms find “digital professionals” – professionals, managers, executives and technicians (PMETs) who have picked up new skills – to help them adopt e-commerce, retail analytics and digital marketing solutions. SMEs signing up for this will enjoy government subsidies of up to 90 per cent.
Besides helping SMEs with productivity, costs and revenue, PMETs will also get to use their new skills. And “students will acquire deep skills and develop entrepreneurial spirit”, said Mr Andrew Lim, a Singtel managing director.
NYP students and lecturers at the school’s Customer Experience and Analytics Centre will also provide extra support in areas like social media marketing, online merchandising and online consumer analysis.
FB owners can also get advice from Singapore Polytechnic students, who will help them showcase their firms and products on the 99% SME website, and aid them in using Singtel’s Connected Restaurant solution, which includes an online reservation and pick-up service.
Based on the customer behavioural data from the solution, students will also give recommendations to improve products and promotions.
These efforts are part of the 99%
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