When was the last time you popped a CD-ROM into your work computer to install an application on your hard drive? For an increasing number in today’s workforce, the answer may be never. As the cloud grows and matures, traditional on-premise software is becoming obsolete while demand for Software-as-a-Service (SaaS) products has skyrocketed. In fact, a recent Gartner survey found that SaaS accounts for more than 50 percent of new software implementations.
But, you don’t have to take the analysts’ word for it. Look around and you’ll see numerous software companies that have transformed their offerings into highly successful SaaS products: Microsoft now offers Office 365 and Adobe has its Creative Suite. Some newer companies like Salesforce.com skipped on-premise altogether.
Growth is good, but it has created a landscape where competition is fierce and numerous SaaS products are jockeying for customers across almost every vertical. In this high-stakes environment, SaaS vendors need to understand the best methods for promoting, selling and distributing apps.
Selling SaaS is easy . . . right?
SaaS solutions often come pre-baked with some key advantages over on-premise software. Chief among them is cost-savings; SaaS is usually hosted by a third-party, meaning the servers and other computing resources needed to power the application sit with the vendor, not your business. This setup means SaaS often uses a “pay as you go” model, which can significantly lower costs. Moreover, since SaaS frequently
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