5 Trends Every SaaS Sales Leader Needs to Know

Here are the top 5 trends that every SaaS sales leader needs to know, based on third-party data and first-person experience.In 1901, the Encyclopedia Britannica was printed in the United States and was infamously sold door-to-door. These hard working salespeople were often the butt of Hollywood jokes - including a famous 1969 Monty Python sketch.

In 1901, the Encyclopedia Britannica was printed in the United States and was infamously sold door-to-door. These hard working salespeople were often the butt of Hollywood jokes, including a famous 1969 Monty Python sketch.

In 2012, the company finally halted their hard copy version, in favor of a digital version. This was a historically symbolic moment that took 111 years to happen.  What is even more remarkable is that the sales industry has arguably evolved just as much in the last five years as it did in the previous 111.

While sales managers in the encyclopedia era certainly had their challenges, the job of a sales leader today is more complex than ever, and moving at a speed that many are struggling to cope with.

This is particularly true in the software-as-a-service (SaaS) industry which has exploded.

A new study from the Bain Company research brief The Changing Faces of the Cloud predicts global cloud IT market revenue will increase from $180 billion

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