P&G makes US$100m digital innovation move at Singapore centre

Singapore

CONSUMER goods giant Procter Gamble (PG) will be pumping in US$100 million over the next five years in its Singapore digital innovation centre launched on Tuesday, in a move to boost digital capabilities and strengthen partnerships with small and medium enterprises (SMEs) here.

The E-Center, which is established in partnership with the Economic Development Board (EDB), will focus on digital innovation in three core areas of supply chain management, e-business strategy, and e-analytics. It is the first of its kind outside the US.

Nicolas Defauw, vice-president, finance accounting, PG Asia Pacific, said that PG was hiring up to 50 people in these three areas, with plans to expand further in the next few years.

“This centre is located at the heart of a region where digital is at the forefront of the economy . . . Singapore is a very important market for us.”

SMEs and startups stand to benefit from this new development through deeper collaboration with PG, which would support their capability upgrading by co-developing new digital solutions.

In his speech, Minister of Trade and Industry (Industry) S Iswaran said that such partnerships between large and small enterprises were “an important means of catalysing the adoption of digital technologies”.

The push towards digitalisation is a “major priority” for Singapore and one of the key recommendations from the Committee

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